![]() As a result, sales of everything from critical equipment and supplies for personal grooming to skincare and cosmetics have increased in China over the past few years. They worry that an untidy, ungroomed appearance may harm their chances of finding success in both their personal and professional lives. Urban Chinese men are increasingly more conscious of their appearance. Significant Investments by Market PlayersĪsia-Pacific is the most significant shareholder in the global men's grooming appliances market and is expected to grow at a CAGR of 3.65% during the forecast period. Koninklijke Philips NV, Panasonic Corporation, Wahl Clipper Corporation, Spectrum Brands Inc., Conair Corporation, Andis Company, and Syska. North America, Europe, Asia-Pacific, LAME and Rest of the World Revenue Forecast, Competitive Landscape, Growth Factors, and Trends Additionally, the emergence of new emerging markets and new strategic alliances will function as market drivers and expand beneficial chances for the industry's growth. These developments are propelling the market for grooming appliances. These innovative products offer enhanced advantages to set a company's products apart from the competition, address issues with traditional grooming products, and adapt to shifting consumer tastes. Market participants concentrating on appliance innovation have made significant investments in the men's grooming appliance market. Significant Investments by Market Players Creates Opportunities According to a report in the Economic Times, Indian men spend roughly 14 minutes taking care of their hair and 12 minutes making their features seem good. Rising spending on men's grooming products, such as electric hair clippers, trimmers, and shavers, is projected to impact market growth favorably. The consumer's top choice in shaving gear also provides the smoothest experience. American men use electric shavers regularly because they are primarily attracted to the clean-shaven appearance, which motivates them to do so frequently. The rapidly changing mustache and beard trends emphasized in movies and on the catwalk have a considerable impact on sales of grooming equipment that provide a realistic outcome that may be challenging to attain manually. Growing Interest in Physical Appeal Drives the Global Market Product and brand promotions, such as advertisements for men's grooming products, are becoming increasingly common to get consumers' attention. Beauty, hair, and fashion trends are increasingly developed and spread via social media. 06, 2023 (GLOBE NEWSWIRE) - The practice of men paying attention to their looks and grooming according to modern trends is "male grooming." The tools used by men to groom themselves include those that assist with tasks like shaving their faces and hair trimming.
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